Direct Mail has traditionally been the leader as a preferred marketing method due to high response rates. 2008 is the year the marketing scales tipped in favor of email. As the popularity of email marketing increases, there's a new sheriff in town.

• Statistically, it has been proven that email can outperform direct mail by as much as 20%.
• According to several marketing surveys, e-mailings sent to outside lists generate an almost 10% higher response rate than traditional direct mail.
• Emails targeting house files achieve an even higher rate of response, with close to 20% returns.

With statistics like this, it is hard to argue with the numbers. As experienced marketers, we deliver email marketing intelligence by making sure our clients are educated in all the nuances of successful e-marketing.

A Cost Effective and Fast Way to Deliver Your Message

How can email marketing be a cost-effective solution for your business?

• Avoid the heavy cost of print, postage and returns associated with a direct mail campaign.
• Changes, changes, changes- During the testing phase of an email campaign, you have the ability to modify your creative, fine tune your subject line, and beef up your message at little or no additional cost.
• Email is a great testing medium where you can get instant results to your marketing questions. With the need for speed, your prospect gets your email instantly and responses can pour in literally within seconds of receipt.

The ability to reach more prospects through email at half the cost of direct mail is a primary reason why email marketing appeals to the savvy marketer.

Best Practices

We educate our clients on email "best practices" to ensure a successful, compliant campaign.

• CAN-SPAM - The CAN-SPAM Act supersedes the various contradictory state laws for the regulation of email. CAN-SPAM compliancy must be followed as required by law for all commercial e-mailers. Our job is to make sure that we are up to date on all the latest regulations and your campaign is CAN-SPAM compliant.
• Click this link to the Federal Trade Commission for complete details and requirements of the CAN-SPAM Law: http://www.ftc.gov/bcp/conline/pubs/buspubs/canspam.shtm



• Deployment Days- In the world of email, there are certain days of the week that are considered optimal deployment days. This time frame is critical to ensure the most favorable day that your email would most likely to be opened and read. We know that in a late Friday afternoon deployment the chances of the email being read are slim to none. After all, who wants to open an email at 4:55 on a Friday when you are getting ready for the weekend? We analyze your product and audience and suggest the most favorable dates to deploy your message.



• Subject Line- The subject line of your email can make or break your campaign. If you don't have a compelling subject line the chance of your email even getting read is slim. Your subject line should trigger curiosity so the recipient is compelled to open your email. Equally important is the length of your subject line. There are a few schools of thought on what is considered an optimal length. To be honest, there is no exact formula for success. Studies have shown that subject lines with 60 characters or less may indeed encourage more people to open the email. Consequently, these people are less likely to then go on and click on content or offers within the message than people who open an email with a longer subject line. There is an opposing distinction between opens and both click and click to open (CTO) rates. To evaluate the effectiveness of your subject line, try a few different ones and gauge the reaction. For the test you can use a small portion of your email list or a few friends or colleagues. When you know what works, use that in your larger email marketing campaign.



• Double Opt-In and House Files- In a single opt-in, people submit an email address and request (opt) for specific emails to be sent to them. The intrinsic issue with a "single opt-in" is that people might submit their name involuntarily, or even worse, someone else may have submitted their name for them, without their knowledge. Applying the practice of double opt-in on your house file ensures superior permission that tackles the single opt-in issue. With double opt-in, the submitted name is not immediately added to a mailing list. Instead, an email is sent to the address, asking to confirm that email should indeed be added. If the recipient of the confirmation email doesn't respond, the submitted address is taken off of any mailings. This practice can help guarantee that the name is only added to a distribution list if the recipient responds to the confirmation email. The primary benefit of using a double opt-in file is the lowered risk of being tagged as SPAM.

Targeted Lists

Aside from being cost effective, email is an extremely targeted mechanism to deliver your message.

• We make it our business to stay up to date on the most recent publications in the marketplace.
• We are well versed in steering our clients towards the most comprehensive targeted lists available.
• We keep constant tabs on which lists see better performance, why and under what circumstances. Demographic select-ability, rank, deliverability, these are all areas that we look at when providing a recommendation to our clients.
• We deal with multiple publishers, and have secured contacts in almost any publishing house in the US and international markets.

Email marketing is here to stay, and we keep up with the latest philosophy, developments, and technology trends in the industry.

Time = Money

Considered "last minute marketing" to some, we offer a unique, and cost effective solution to time sensitive marketing. We house the technology to set up, send and track your emails quickly and affordably. Perhaps you need to validate your house file? With our email management software, we can inexpensively verify all your internal email addresses. If turn around time is an issue, deploying most emails within an hour of receiving the creative is not a problem. After your email launches you are provided with a detailed tracking report containing email opens, click-thrus, and bounces. We can also supply you with the actual email addresses of all opens and click-thrus if you want to further showcase your product with a follow-up message.

We save you time and money, and you gain customer loyalty by marketing to your most important list, your customers.